CollectorsVerse

Challenge:
CollectorsVerse set out to reimagine the vinyl record store experience for the digital age. They needed a way to visualize and prototype a fully immersive 3D browser-based retail environment—before launching publicly. The team required a platform to support design ideation, stakeholder alignment, and early-stage marketing.

Solution:
Iconic Worlds partnered with CollectorsVerse to lead Phase 1 of development, delivering comprehensive design ideation for the digital experience. This included conceptualizing the virtual record store layout, creating detailed image renders, producing high-quality fly-through videos, and building an interactive MVP to bring the vision to life.

Impact:

• Creative Direction: Developed a strong, cohesive vision for the look and feel of CollectorsVerse’s virtual retail experience.
• Stakeholder Buy-In: Equipped the team with immersive visuals and interactive tools to communicate the concept and gain support from artists, labels, and partners.
• Marketing Foundation: Delivered assets that powered early marketing, including teaser content, social media visuals, and investor presentations.

Result:
Phase 1 successfully established the foundation for CollectorsVerse, bringing the concept from idea to interactive experience. The MVP and media assets generated early buzz and set the stage for the next phase of development and partner expansion.

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